Building A Life And Business Beyond Imagination

In the realm of entrepreneurship, tales of triumph over adversity are often uplifting and inspirational. Matt’s journey from the depths of despair to a life of abundance, marked by the success of two companies generating $8.7 million annually, is one such story. This blog post delves into the intricacies of Matt’s transformative journey, unveiling the mindset shifts, strategic decisions, and personal growth that paved the way for his remarkable success.


Matt’s Early Struggles

Matt’s story begins with a series of hardships, reminiscent of a classic rags-to-riches narrative. At 18, he faced the harsh reality of being kicked out of his family home, leading him and a friend to reside in a crummy apartment. Financially destitute, Matt found himself resorting to opening a credit card just to meet basic needs, accumulating a staggering $15,000 debt. This bleak period marked the foundation of Matt’s journey, setting the stage for the resilience and determination that would shape his future.

Mindset Shifts

The Broken System of Business School

Matt’s dream of becoming a founder took an unexpected turn upon entering an Ivy League business school. He discovered a misalignment between his aspirations and the curriculum’s emphasis on conformity and corporate servitude. This realization prompted a critical mindset shift – from envisioning himself as a follower to aspiring to be a leader and founder. The pursuit of autonomy became a driving force, leading him to question the traditional trajectory he had envisioned post-graduation.

Autonomy in a Dead-End Job

Despite the disillusionment with business school, Matt found a loophole in a dead-end job that granted him a taste of autonomy. Unnoticed by head office, he transitioned from working 40 hours a week to a mere 2 hours on a Tuesday. This newfound freedom became a catalyst for personal growth, as Matt used the additional time to learn coding, read startup literature, and immerse himself in self-improvement, including Tony Robbins’ motivational teachings. This period of exploration set the stage for the next phase of his journey.

Building Bitmaker

Launching a Coding School with Friends

In pursuit of a more fulfilling life, Matt and his friends embarked on an entrepreneurial venture – Bitmaker, a coding school. Undeterred by the lack of resources, they sold 30 spots for $5,000 each before having a complete program, location, or instructors. This bold move showcased the power of conviction and determination. Bitmaker quickly gained traction, with graduates securing positions at top tech companies within a month of completing the program.

Government Raid and Overcoming Obstacles

The success of Bitmaker, however, attracted unwanted attention from the government. Accused of operating as an unregistered private career college, Matt faced the possibility of imprisonment and hefty fines. Undeterred, he leveraged his networking skills, reaching out to influential figures and garnering public support. The government eventually backed off, granting Bitmaker a unique exemption, a testament to Matt’s resilience in the face of adversity.

Prioritizing Health and Lifestyle

Recognizing the Impact of Alcohol on Health

Amidst the rapid growth of Herb, Matt confronted personal challenges that prompted a reevaluation of his lifestyle choices. Notably, he discovered the negative impact of alcohol on his overall health. Through introspection and guidance from an online friend, Dr. Andrew Huberman, Matt recognized. The interconnectedness between alcohol consumption, sleep quality, and hormonal balance. This pivotal realization became the catalyst for a profound lifestyle transformation.

Clean Living and Embracing a Healthy Lifestyle

With newfound awareness, Matt embarked on a journey of clean living, bidding farewell to alcohol and embracing a holistic approach to health. He incorporated regular yoga sessions, daily weightlifting, and a balanced diet into his routine. This commitment to well-being not only improved his physical health but also had cascading positive effects on his mental clarity, focus, and overall productivity.

Journaling for Clarity and Purpose

An unexpected yet profound change in Matt’s life was the introduction of morning journaling. Armed with pen and paper, he began articulating his passions, calling in life, and long-term goals. This practice helped him create a clear vision of his “Iyigai” — the Japanese concept representing the intersection of what one loves, is good at, can be paid for, and what the world needs. Matt’s Iyigai became a guiding compass, steering him toward endeavors aligned with his true calling.

The Power of Symbiotic Success

Building Businesses That Fuel Dreams

One of the key takeaways from Matt’s journey is the concept of symbiotic success. Creating businesses that not only generate financial wealth but also contribute positively to one’s overall well-being. Contrary to the prevailing notion of relentless grind and sacrifice, Matt advocates for designing businesses that enhance, rather than detract from, the entrepreneur’s life. This paradigm shift challenges the prevalent narrative and addresses the alarming statistics on entrepreneurs’ mental health.

Acknowledging Mental Health in Entrepreneurship

It’s crucial to recognize the toll entrepreneurship can take on mental health. Matt openly shares his experience of being part of the 72% of entrepreneurs reporting mental health concerns, emphasizing the need for a more sustainable and fulfilling approach to building businesses. By fostering symbiotic success, entrepreneurs can cultivate a healthier work-life balance. Reducing the emotional toll often associated with the entrepreneurial journey.


As we conclude Matt’s remarkable journey from rock bottom to an $8.7 million empire. It’s evident that success isn’t just about financial prosperity, But also about designing a life worth living. Matt’s story serves as an inspiring testament to resilience, adaptability, and the importance of prioritizing personal well-being amidst the demands of entrepreneurship.

Matt Gray’s Narrative

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