The Wheels Motel in Gyel, Wyoming, is not just a place to stay—it’s a story of resilience, family, and the power of small-town charm. Owned and operated by Roxanna and Chris Harwood, this motel has become a thriving business that combines hard work, community values, and entrepreneurial vision. Here’s a detailed look at how they turned an aging property into a successful enterprise projected to bring in $412,000 this year.
Motel Overview: A Hidden Gem in Gyel, Wyoming
Nestled in the picturesque Big Horn Basin, about 100 miles from the East Gate of Yellowstone National Park, the Wheels Motel offers a unique “home away from home” experience. Guests frequently leave reviews describing the warm, welcoming atmosphere. Making it clear that the motel is much more than a simple lodging option—it’s an embodiment of small-town hospitality.
When the Harwoods took over, the motel was far from its current state. It had been neglected for years, with cracked sidewalks, outdated appliances, and an uninviting exterior. However, Roxanna and Chris saw potential in the property. Over the past few years, they invested over $100,000 into refurbishing and modernizing the motel. Today, its 16 rooms cater to families visiting Yellowstone, railroad workers, and travelers looking for a comfortable, affordable stay.
The pricing strategy is a balance between affordability and value. In peak summer months, room rates range from $125 to $145 per night, while winter rates drop to $75-$85 per night. This flexibility ensures year-round occupancy and allows them to meet the needs of diverse clientele.
Challenges and Triumphs: Restoring and Modernizing the Motel
Taking over an aging property presented significant challenges. The Harwoods had to replace essential infrastructure, including water heaters and AC units, and address decades of wear and tear. Their first two years were dedicated to intensive refurbishment, working tirelessly to restore the motel to operational standards.
The couple’s efforts weren’t limited to structural improvements. They implemented new cleaning routines, spending up to three hours a day on upkeep during peak seasons. With an average of 10 to 15 rooms cleaned daily. The Harwoods embraced every task, from stripping linens to welcoming guests personally.
One of their most strategic moves was securing a contract with railroad workers, guaranteeing steady income by keeping four rooms available year-round. Additionally, their investment in guest experience like stocking supplies and maintaining high standards of cleanliness—has helped them build a loyal customer base. Positive reviews consistently highlight the motel’s “homey” vibe, a testament to the Harwoods’ commitment to hospitality.
Personal Finances: A Unique Blend of Business and Home Life
For the Harwoods, the line between business and personal life is blurred. The motel is not just a workplace—it’s their home. Living on-site allows them to save on housing costs, reinvest profits into the business, and maintain a hands-on approach to operations.
Initially, the couple paid themselves little to nothing, focusing instead on reducing debt and improving the property. Over time, as the business became profitable, they were able to make significant purchases, including a camper paid in full. Their frugal approach to personal finances—minimizing debt and maximizing savings—has been instrumental in their financial stability.
Chris, a veteran, leverages VA benefits for his health insurance, while they cover their son’s insurance out of pocket. Roxanna opts not to have health insurance but invests regularly in the stock market, contributing $200 to $300 weekly. This disciplined approach reflects their commitment to long-term financial growth and security.
Backstory: Returning to Roots
Chris’s connection to the Wheels Motel runs deep—it was initially owned by his grandparents and later by his father. However, managing the motel wasn’t part of his plan. After years of working demanding corporate jobs, the Harwoods faced a pivotal moment when Chris’s grandparents asked if they wanted to take over the motel to prevent it from being sold or repossessed.
Roxanna, despite having visited Gyel only once before, embraced the challenge. The couple left their life in Colorado and poured their energy into reviving the motel. The decision wasn’t easy, but it turned out to be the best choice for their family. They worked tirelessly to pay off the balloon mortgage and bring the motel back to profitability, all without hiring employees—a testament to their determination.
Future Plans: Balancing Growth and Legacy
Looking ahead, the Harwoods plan to modernize the motel further, adding amenities and improving guest services. However, they have no intention of expanding beyond the current 16 rooms. Their goal is to create a sustainable business that aligns with their lifestyle while preserving the charm that draws guests to the Wheels Motel.
Retirement is on their horizon, with a plan to save enough by age 50 to step back from day-to-day operations. While they occasionally entertain the idea of selling, they also envision passing the business on to their son, ensuring that the motel remains a family legacy.
Conclusion
The Wheels Motel is more than a business—it’s a testament to the power of perseverance, community values, and smart financial management. Roxanna and Chris Harwood’s journey showcases the potential of small-town entrepreneurship and the rewards of transforming challenges into opportunities. Whether it’s through personal sacrifices, strategic investments, or fostering a sense of home for their guests, the Harwoods have built a business that reflects their values and vision. The Wheels Motel isn’t just a place to stay—it’s a success story that inspires anyone dreaming of turning a passion into a profitable venture.
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